AlluLite Branding

AlluLite Nutrition, Inc.
Brand Identity, Packaging, and Marketing Collateral

AlluLite is a new brand specializing in chocolate, gummies, and zero-calorie sweeteners made with allulose—a rare sugar that tastes like regular sugar but has minimal impact on blood glucose. The brand targets individuals with type 1 and type 2 diabetes, as well as health-conscious consumers looking to reduce their sugar intake.

Challenge:
AlluLite Nutrition, Inc. needed a complete brand identity, packaging system, and marketing materials that would convey a sense of innovation, approachability, and premium quality—while also standing out in a highly competitive low-calorie sweetener market.

Solution:
I developed a comprehensive visual identity centered around a stylized fleur-de-lis mark paired with a hand-tooled italic ITC Cheltenham typeface. This combination strikes a balance between classic elegance and modern sensibility. Both stacked and horizontal logo formats were created to ensure versatility across applications.

To support product branding and potential licensing opportunities, I designed a “violator bug” graphic featuring the AlluLite mark. This element could be used on packaging to signify the inclusion of allulose, whether on AlluLite products or those from partner brands.

Color Strategy:
Most competitors in the sugar substitute space had claimed common color territories—green, blue, yellow, and pink. To establish a distinct and ownable brand color, I selected a bold yet refined lavender/purple tone that would cut through the visual noise on shelves while signaling a fresh alternative.

Packaging Design:
To manage production costs, a resealable plastic pouch with direct printing was chosen.

For the chocolate line, I designed elegant packaging using deep blues and gold accents to reflect a premium product experience.

For the gummies (intentionally spelled “gummies”), I created a more playful and youthful look to attract a younger demographic.
I designed eight chocolate flavor variations and two gummy variations: plain fruit and sour fruit.

Marketing Collateral:
I also created supporting materials, including:

Educational literature for medical professionals highlighting the benefits of allulose for diabetic patients.

A consumer-facing brochure explaining the product line and the science behind allulose.

Outcome:
AlluLite debuted its products and materials at a diabetes-focused trade show and the FNCE 2017 conference. The response was overwhelmingly positive, with attendees returning day after day for product samples and information—validating both the brand positioning and visual strategy.